Privacy notice
Last updated 10 June 2026
Who we are
Live Insights is the audience experience platform from Live Business Group Ltd ("Live Business", "we"). It helps entertainment operators — our partners — understand how their guests experience live entertainment.
What we collect
- Partner team accounts — name, work email, and sign-in records for the staff our partners authorise to use the platform.
- Guest conversations — when a guest chooses to share feedback after an experience (on a venue kiosk or via a link or QR code on their own device), we collect the conversation itself and an optional 1–10 rating. Guests are not asked for their name or contact details, and taking part is always optional.
- Audience measures — attendance counts and anonymised audience profile categories (such as age band or party type) supplied by the partner.
- Service logs — technical records needed to run and secure the platform.
How we use it
Guest conversations are analysed to surface themes, satisfaction measures and recommendations for the partner whose experience the guest attended. Each partner's data is isolated to that partner. We do not sell data, we do not use it for advertising, and we do not use guest conversations to train general-purpose models.
Where it lives and who helps us process it
Data is stored on Google Cloud in London (europe-west2). Three sub-processors help us run the service: Google Cloud (infrastructure, UK/EU), Anthropic (conversation analysis, US) and ElevenLabs (spoken voice for the interviewer, US). Each receives only what its function requires.
How long we keep it
Guest conversations are retained while the partner's account is active and are deleted on the partner's instruction or at the end of the engagement. Onboarding working data is removed within 30 days of completion.
Your choices and rights
Guests take part only if they choose to, and can simply stop at any point. To ask about, correct, or request deletion of any personal data — as a guest or a partner — contact privacy@livebusiness.co.uk. UK and EU residents have the rights set out in UK/EU GDPR, including complaint to the ICO or their local supervisory authority.